Malaguti
Born in Bologna in 1930, Malaguti carries classic Italian heritage into a new era — combustion and electric motorcycles, plus e-bikes. We helped expand its global distribution network, building motorcycle and bicycle dealer channels alongside major wholesale partnerships across Europe, with a focus on Europe and growing sales in Asia and Africa.
Dealer Network Development
Built out dedicated dealer networks across two categories — motorcycles and bicycles — broadening the brand’s reach into a new generation of riders, with a primary focus on Europe and growing sales channels in Asia and Africa.
Wholesale Distribution
Established distribution channels through major wholesale partners across Europe, scaling the brand’s presence beyond direct dealer relationships and into broader retail reach.
Brixton
Brixton Motorcycles builds retro-styled, unmistakably detailed machines — from 125cc up to 1200cc — defined by classic coolness, compromise-free design, and precision engineering. I worked with Brixton to grow the brand’s footprint across new and existing markets.
Market Expansion
ushed Brixton’s reach from its existing DACH base to more than 30 international markets, setting up the business with each local distributor and supporting them from their very first steps — with marketing support, technical guidance, legal framework, and sales training — to build the brand into a success within their own dealer networks, including new connections across markets such as Mexico, France, Turkey, and Japan.
India & Malaysia Supply Chain Build-Out
Set up a complete supply chain for the Indian and Malaysian markets — from sourcing CKD kits out of China to establishing a state-of-the-art local assembly line — enabling Brixton to meet competitive local pricing and establish a true local manufacturing presence in both countries.
Lambretta
Lambretta is one of the most iconic names in scooter history, born in Milan in 1947 and synonymous with Italian style and engineering ever since. I worked with Lambretta to establish and grow the brand’s presence in Southeast Asia, with a dedicated focus on Thailand.
Joint Venture Establishment
Supported the process and onboarding around the establishment of a joint venture in Thailand, helping bring the Lambretta brand into the local market.
Market Performance
Scaled the JV’s operations to push more than 5,000 vehicles to the Thai market annually, establishing Lambretta as a consistent, high-volume presence in one of Southeast Asia’s key scooter markets.
NIU
NIU is a global leader in smart electric two-wheelers, known for its connected e-scooters and e-mopeds built in China and ridden across more than 50 markets worldwide. I worked with NIU to establish and grow its presence in the DACH region.
Dealer Network & Supply Chain Link
Helped set up NIU’s dealer network in the DACH market, serving as the link between the supplier and headquarters in China and the European market.
B2B Distribution Channel Development
Built out a new B2B distribution channel across three categories in Europe: mobility-sharing partners such as Felyx and Lime, subscription models with Dance in Berlin and Swapfiets in Italy and Austria, and quick-commerce/delivery companies such as Getir and Gorillas in France and Italy.
Hofer KG
Hofer KG is Austria’s largest food retailer, operating one of the country’s most extensive FMCG store networks. I joined Hofer as part of a 4-month trainee program, including a stint as Filialleiter (Store Manager), before taking on the role of Regionalverkaufsleiter (Regional Sales Manager) with responsibility for 4 stores.
Team Leadership
Recruited, coached, and developed store staff, building and strengthening teams across the stores under my responsibility.
Business & Operations Management
Held full economic responsibility for the managed stores — covering planning, organization, and controlling — while overseeing store presentation standards (Ladenbild) to ensure consistency across all locations.
KSR Group GmbH
KSR Group GmbH is a trading company, vehicle importer, and motorcycle manufacturer.
E-Mobility Market Presence
Built up and managed key accounts in the e-mobility sector across Europe, establishing the brand’s presence in the category — covering the full customer relationship from quotation to contract closing and serving as the point of contact for the field sales team.
Global Importer Network
Established a global importer network for the Brixton, Malaguti, and Lambretta brands, growing export markets to 30 countries, managing distribution and retail partners, and driving competitive analysis, sales planning, and marketing strategy across the network — with personnel responsibility for a team of 8.
LKW Walter
LKW Walter is a leading full-load transport organization in Europe. I worked there as a Transport Manager, coordinating and organizing transports across the network.
Transport Coordination
Managed the coordination and organization of transports, ensuring smooth execution across international routes.
International Partner Acquisition & Management
Acquired and managed international business partners, with a focus on transport partners across Eastern Europe (Hungary, Romania, Bulgaria, and Czech Republic).
Fairafric
Fairafric is a chocolate company built around a bean-to-bar model made in Africa — manufacturing finished chocolate in Ghana rather than exporting raw cocoa, to keep more value creation on the continent. I worked with fairafric on building out a new product line and supporting the company’s manufacturing expansion in Ghana.
Product Development
Developed a new product line from concept through manufacturing and fulfillment, integrating it into FMCG production under tight space and time constraints.
Factory Expansion in Ghana
Managed factory-related expansion projects in West Africa, including supervising a new 1,000m² office and canteen building in Ghana.